For this design, I opted for a classic black and white approach. To enhance the simplicity while making the card engaging, I included string-like elements towards the page bleeds, I also incorporated a QR code linking to their website for potential clients ease of use, all of these elements complemented the clean and simple look that I was trying to achieve.
Reflecting on this project, I would add a clarifying text such as “Scan to view our website” near the QR code to improve the user experience.
For the pricing lists, I aimed to maintain the same aesthetic as the business card. I designed two separate versions to provide the client with options and gather feedback. To create a dynamic feel and enhance text visibility, I used a pattern of shades in the tables and made the prices bold for better attention and legibility. In the black version, I included a faint gray background behind the table to improve legibility and reduce contrast with the background.
The client chose the white version, stating, “This design matches most with what we want.” They provided feedback to update some prices to reflect their current rates and to add more disclaimers. Overall, they were pleased with the design I provided.