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For this artisan e-commerce website, I conducted UX research on successful sites to identify key design elements that enhance user experience. Collaborating with Feisal, we opted for a clean, simple aesthetic with subtle animations, prioritizing usability.
User feedback guided our choice of a white and green theme with red accents, ensuring clear focal points without overwhelming the design. High-quality graphics and owner photos reinforce the artisan feel and personal connection, essential for small business marketing.
This UX-driven approach results in an intuitive, visually appealing site that supports an enjoyable shopping experience.